Bigger, Badder, Better!
ATTACK OF THE KILLER MARKETING TACTICS!
A few years back, marketing super-guru Tom Feltenstein in <401 killer="" marketing="" tactics<="" i=""> rewrote the book on high-impact marketing that works. Fast-forward to today and new technologies, more sophisticated consumers/competitors, and a whole new media landscape have changed all the rules. In response, Feltenstein has upped his game, and in <501 killer="" marketing="" tactics<="" i="">, he delivers even MORE sure-fire marketing strategies and tactics that let you outwit, outthink, and outsell the other guy. <501><401>
Based on case studies of clients ranging from small nonprofits to giants like Coca-Cola and McDonald's, this book delivers tips and tricks on a range of hot topics:
- Planning the Battle--and Choosing the Right Tactics
- eMarketing, Digital Media/Social Networking
- Grand Opening/Reopening and Holidays
- Four Walls Marketing
- Direct Mail and Ads, Coupons and Tear-outs, Event Tie-ins, and Gift Certificates
- Marketing Measurement
No matter what your budget is, you can still wage cutting-edge marketing and promotional campaigns that get the word out about your business, cement the loyalty of your existing customers--and win more new customers than you can handle.
Dựa trên nghiên cứu các khách hàng khác nhau, từ các doanh nghiệp phi lợi nhuận nhỏ đến khổng lồ như hãng Coca-Cola, McDonald's, sách cung cấp lời khuyên và thủ thuật về một loạt các chủ đề nóng:
+ Lên kế hoạch và chọn các chiến thuật trọng tâm
+ Dùng các phương tiện truyền thông, mạng xã hội, marketing online.
+ Chiến thuật 4 bức tường
+ Gửi email trực tiếp, làm các phiếu giảm giá và quà tặng, tổ chức các sự kiện.
Xin trân trọng giới thiệu!
