After Dave Kerpen's New York Times bestselling book Likeable Social Media, the CEO of Likeable returns with a prescriptive guide to business success--a guide to growing your business by simply being likeable.
Marketing. No business owner likes to do it, and no customer likes being on the receiving end. For generations, small business owners have relied on unlikeable pushy tactics like flyers, cold-calling, and unsolicited email to get the word out about their business. But labor- and money-intensive marketing campaigns that irritate potential customers more than entice them isn't the way to success. How can a business compete?
In The Likeable Business, Dave Kerpen guides readers through the seven key things small- to mid- sized business owners can do so they can quit marketing and start growing. Being likeable--being transparent, accountable, responsive, and authentic--is the key to business success, whether you're running a real estate firm, a restaurant, or a marketing agency. The inside of your business should reflect the message you're trying to send to customers, and likeable customer service, likeable sales, likeable operations, and likeable management all impact the bottom line.
Readers will:
• Learn from the stories of leaders of the world’s biggest brands, such as Zappos CEO Tony Hsieh
• Understand how being more likeable--inside and out--will lead to greater success and profits
• Understand why transparency, accountability, responsiveness, and likeability must be core values for your organization
• Read dozens of real-life case studies from companies who have leveraged principles of likeability successfully
MARKET / AUDIENCE
Managers, executives, small business owners, entrepreneurs; marketing, sales, promotions, PR, communications, advertising, and publicity department.
ABOUT THE AUTHOR
Dave Kerpen is the CEO of Likeable Media, a social media and word of mouth marketing firm and author of the New York Times bestselling book Likeable Social Media. Dave is one of the leading experts on social media and Facebook marketing.
Tác giả Dave Kerpen giải thích lý do tại sao khách hàng mong đợi nhiều hơn ở một doanh nghiệp. Ông đã mang lại cho bạn những công cụ để cung cấp trên lời hứa thương hiệu của bạn: hãy trung thực, minh bạch và được xác thực nếu bạn muốn việc kinh doanh của bạn được khách hàng kỳ vọng.
