Lucky or Smart? is the first truly authentic guide to an entrepreneurial life, written by someone who lives it everyday. Bo Peabody started an Internet company as a 19-year-old student. It helped change the way we communicate by providing the average person with the means to create their own home pages. Peabody sold his business to Lycos for nearly USD60 million. He kept his Lycos stock for the legally required period of time, during which the value of his shares increased tenfold. At the first possible moment, he sold - right before the Internet crash. Since then, Peabody has started several other successful businesses. Thus, the question at the heart of this book: is Bo Peabody lucky or smart? Peabody says he was smart enough to realize he was being lucky, but along the way, he discovered what is essential to entrepreneurial success. You have to know if you are an entrepreneur or a manager, and; You have to know how to manage the creative and often difficult people in your business; Finally, you need to make your business fundamentally innovative, morally compelling, and philosophically positive.
