ABOUT THE BOOK
Stephan Schiffman is the acclaimed author of The 25 Habits of Highly Successful Salespeople, and other top-selling sales handbooks. In The Secrets of Selling Services, Schiffman applies his proven strategies to help sales professionals get the edge in one of the most challenging, but potentially rewarding categories in the sales game.
Schiffmann arms readers with winning ways to price, position, and present business services as products that solve problems—thereby overcoming buyer resistance to committing to products that they cannot see or touch. Whether the product is accounting, legal advice, HR training, sales training, or any other service, readers will learn how to sell more of it in The Secrets of Selling Services.
• Helps sales professionals and trainers understand how to sell intangible services
• Proven B2B strategies and techniques taken from Schiffman’s own experience selling sales training to more than 500,000 buyers
• Schiffman’s The 25 Habits of Highly Effective Salespeople and Cold Calling Techniquesare go-to references for sales pros worldwide
• Schiffman lectures and speaks to major corporations year-round. In recent years, he’s presented to Aramark, BP, Thomson Reuters, and other international giants
MARKET / AUDIENCE
Salespeople, sales trainers, sales managers
ABOUT THE AUTHOR
Stephan Schiffman is the founder of DEI Sales, which has trained more than 500,000 professionals in 9,000 companies globally over the past thirty years. He is the author of dozens of books that have sold more than one million copies, including The 25 Toughest Sales Objections--and How to Overcome Them, The 25 Sales Habits of Highly Successful Salespeople, Cold-Calling Techniques, Closing Techniques, and Stephan Schiffman's Telesales.
