As a radically new world emerges from one of the deepest global crises in living memory, individuals, teams, organizations and even entire countries will feel the urge to reinvent themselves in order to fit in. They will need to apply their imagination their capacity to dream and to pursue those dreams with determination.
However, most people s imagination is bounded by widely shared internal and social barriers that influence what they will or won t imagine. This book unlocks imagination s capacity to help us create radical new futures across any human activity. Drawing from ancient natural magic to modern experimental neuroscience, and illustrated by compelling stories of extraordinary individuals and organizations, this book is designed to unleash our imagination to create entirely new and positive futures.
Review
There's probably no one "secret to success" in a world as complex as ours, but there are themes that link the stories of amazing individuals and winning organizations from around the world. In Seven Keys to Imagination, Piero Morosini ranges over a vast intellectual territory -- from Peruvian myth and modern experimental psychology to commercial wonders such as fashion revolutionary Zara -- and makes a compelling argument that human imagination is the most vital element of success. Imagination lets us adapt to the world around us, find empathy by putting ourselves in others' shoes, and, most importantly, learn to perceive and create possible futures for ourselves and others. Inspiring, surprising and a joy to read, Seven Keys to Imagination is a landmark achievement that encourages us toward a renaissance of imagination -- in our individual lives as well as in business and government -- Mark Buchanan, award winning author of Ubiquity, Nexus and The Social Atom, and guest columnist of the New York Times
Seven Keys is not at all forgettable. Piero Morosini wants to bring imagination to the very centre of how people work -- Peter Day, World of Business, BBC
Dreams hold a power. The power to set Man in the road to success.However, the challenge is to discover how to make our dreams come true, avoiding the trap of attempting to quickly and easily realize all of them. In his new book, Piero Morosini unravels the 'seven keys to imagination': seven enduring characteristics that can be found in every successful enterprise born out of a great dream from its founders -- Business People, Milan, Italy, September 2010
