ABOUT THE BOOK
Stephen Voltz and Fritz Grobe, the creators of the wildly viral videos "The Extreme Diet Coke and Mentos Experiments," provide a practical handbook for everyone from marketing professionals and backyard YouTubers that shows what really works online and exactly how to do it using four core principles: being genuine, interesting, unforgettable, and creating a connection.
• The authors’ “Diet Coke & Mentos Experiments” video is the paragon of viral video success; their viral videos have been viewed over 120 million times
• The creators of Eepybird.com (250,000 unique visitors annually), Voltz and Grobe have received numerous awards, including four Webby Awards and two Emmy nominations, and have made appearances on everything from David Letterman, Ellen, and The Today Show to The New York Times, BusinessWeek, and Advertising Age
• The authors will create online videos to promote the book virally
MARKET / AUDIENCE
Marketing professionals, CMOs, account executives, ad agency creative directors, YouTubers, bloggers, and videographers
ABOUT THE AUTHOR
Stephen Voltz and Fritz Grobe run Eepybird.com. They have presented at the Online Media, Marketing, and Advertising Conference; Columbia University Business School; the Art Center Design Conference; IDEO in Palo Alto; the Producers Guild of America; and the WebTrends Conference.
